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Coordinating Corporate Communications
When companies
change corporate strategies, launch new
services/products, make an acquisition or
merge, approach an IPO, all too often the
corporate communications don’t keep up –
resulting in out-dated and sometimes
conflicting messaging. In collaboration with
Bob Godfrey, a very experienced branding and
marketing expert, we can fix that!
Examples of areas we address:
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Ensuring that branding and key
messages are up-to-date. |
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Making
sure that all marketing and sales
materials, documentation,
presentations, executive summary,
website, press releases, etc.
reflect current corporate strategy. |
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Coordinating all such corporate
communications, both internal and
external, to make sure that all is
current, consistent, and effectively
presented. |
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Coaching executives who will be
presenting at conferences on how to
emphasize key messages. |
Process:
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Step 1: |
Initial meeting with CEO or the VP
of Sales & Marketing to preview all
pertinent materials and discuss
relevant areas: current strategy,
mission, values, branding, key
messages, target audiences, updates,
goals, competition and competitive
advantage…
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Step 2: |
Brainstorming session with CEO,
management team, executives, etc.
Meetings/phone calls with Board
members and other pertinent parties.
Evaluation of current materials,
proposal, and estimate of fees.
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Step 3: |
Developing brand, and editing,
updating, coordinating all pertinent
corporate communications
documentation and venues: website,
executive summary, presentations,
marketing materials, etc.
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Step 4: |
Review
and feedback from CEO, Management
Team, Board of Directors
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Step 5: |
Integration of feedback, final
document production, and final
review. |
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